When the going gets tough the tough gets going. In the business world, what can be tougher than a recession? These are possibly the toughest times that we are facing in business - may it be a large corporate or an entrepreneur with a passion to Change the World. This was the essence of the FAFAI (Fragrances and Flavors Association Of India) Workshop held on December 17, 2011 at Hotel Hyatt Regency - Mumbai.
Anand Jhunjhunwalla's opening presentation and the introduction by Nivedita Assar which summarized the agenda beautifully set the tone for the start of the seminar. Nivedita used the presentation brilliantly with minimum use of words being the icing on the cake and started the workshop that surely caught my attention.
B. Ramkrishnan from S.H. Kelkar and Company shared his insights coming from the leader of Indian Perfumery Industry. Ravi Mullick of Goldfield Fragrances titillated the audience brilliantly by reinforcing the creativity that is at the heart of Perfumery. His presentation highlighted the fact that unleashing a perfumer's creativity is the essence to great creations. It was a truly entertaining presentation by Ravi. With such a high from the presentation, who would need caffeine from Tea or Coffee.
Nivedita Desai from Firmenich presented a lot of analytical information from Cosmetics, Soaps and Detergents industries in India and from across the globe giving an analytical insight into the World of Perfumery.
Swaraj Sunku from Parimal Mandir Bangalore brought in a fresh wave of energy that the youth of India symbolizes. It was a pleasure to witness his energy and the confidence on the lectern and a lot of new thoughts about mechanizing the industry coupled with traditional Indian values and cultures.
Networking over delicious lunch presented a perfect opportunity to meet the stalwarts of the Indian Perfumery Industry. The end of the year is a perfect time to look back at the year gone by and look forward to the upcoming challenges. Coming from the Information Technology background, I have never quite understood a lot of secretive trends in this industry as we can deliver so much more value to the community by collaborating with the so called competitors.
Second half was brilliantly started in an entertaining manner by Parag Satoskar introducing V. Ramkumar from Symrise and Dr. G.S. Shankarling from Institute of Chemical Technology, Mumbai.
V. Ramkumar rightly emphasised on the need for collaborating and innovating instead of re-inventing the wheel. I would have loved to see some concrete points to follow up this statement that would lay the foundation for small and medium perfumery houses to explore avenues for such collaboration.
Dr. G.S. Shankarling provided a lot of interesting insights into Feedstocks available for manufacturing Aroma Chemicals in India opening the doors from Institute of Chemical Technology towards the Fragrance and Flavor houses to embrace chemistry into their day-to-day activities. It is indeed a pleasure to see Institute of Chemical Technology taking an active part in the FAFAI workshops.
Meghna Shah Karmarkar from Vikram Aromatics presented a lot of interesting insights from Indonesian Essential Oils and Aroma Chemicals.
Nikunj Harlalka was very refreshing in his presentations very much in the footsteps of the legend - Mr. Ramakant Harlalka. The knowledge from on the fields in the areas of Essential Oils from Chattisgarh and the neighboring areas is always a delight to experience.
Kamlesh Hinduja's crisp and flawless presentation on the areas that Hindujas specialize in The Mint Oils was really informative.
On the whole, it was a brilliantly put together workshop and we look forward to many more such events led by the energetic FAFAI team. As majority of the participants in FAFAI are small business owners and entrepreneurs, I see a very good connect with The Indus Entrepreneurs (TiE Mumbai) which can enable these businesses to rise from survival mindset into the growth mindset. I would love to see your comments about such workshops and how can FAFAI help you solve problems that you face in your day-to-day activities and work environment.
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